Beautiful website analysis - Tamron

Tamron

The purpose of this website is selling camera lenses. It is a unique and interesting design for selling lenses through a website because it is interactive and lets users experience the usage of the lenses by creating a interactive game in which you have to use the camera in the game to shoot the same photos as accurately as possible to match the photo they show. The more accurate the photo the more points the user scores. By using this method of interactive game to sell the camera lens, users will know the good features of the lens by playing and interacting with the game and will know how it is like to use it. This is a creative way for promoting the good features of the product.

The game takes users to different part of the island for a photo shooting session. The user can navigate around and let the avatar walk around in the game to capture the images that is required to score points. There is a time limit for shooting each of the photos.

The game goes like this:

There are a few places of the island that you can choose from to take photos. Each place shows different situations which photographers commonly take pictures of, such as the sandy beach which shows the usage of lens capturing landscape photos, the jungle for capturing wild life animals photos and so on. This shows that the lens is versatile and is suitable  for many different photo shooting places.

This is how to game looks like:

 The top right corner the the image that users are required to take around that area to score points.




There are clear instruction on how to play the game using the mouse.Users can navigate the avatar to walk left or right using the keyboard keys.

Users can read more information on the lens by clicking the lens of the camera in the game and it will show users a neat table of the features of the lens.

Users can also play around with the zooming feature of the lens and know the details of the zooming feature of the lens.

Overall this website can sell the product effectively and in a creative way by letting users use the lenses in the virtual world and discover the good features of the lens by themselves.

 http://www.tamron-island.se/#