AISA Express
AISA Express is a company that does survey of adult population in Czech Republic for clients at regular intervals.
This website is beautiful and unique because it is a research company's main website which is expected to be boring but it turns out to be very interactive and fun.
It starts with a robot saying that he makes light bulbs and with the help of AISA Express research he knows he is doing good business.Then it continues making light bulbs and throwing them into the pile of light bulbs in a cardboard box. A very interesting and unusual introduction because it has a special personal touch of story to it that people can relate to about starting a small business and using the AISA Express service and it is told by a robot which makes it very special and not so common.
The robot can be turn on and off: a fun interactive way of creating animation on the webpage although simple and tiny detail but makes the whole website lively.
As you mouse over the button, the dotted border line will have a little animation.
On the ‘how it works’ page, there is a little animation of a big robot giving out survey then mixing up in house then process it and give back to the big company, small company and tradesman. This shows how the process of research works in the AISA Express. It is in a very lively animation making it easy for people to remember and not boring. Besides the animation, there is also text to explain what it is all about. It is a good way of presenting information by using visuals and animation.
On the ‘price calculation’ page, users get to adjust the sliders to see what the price or bill is going to be. It is an interesting way of showing boring information because users get to interact with the website. By interacting with the website, users get to know the information they want. By adjusting the green and yellow sliders, user gets to know what price its going to cost them.
Last but not least, users get to interact with the website by typing random words into the mouth of the robot and the robot will produce a random statement. This shows that the research and survey company does the job as quick as the robot and that they will get the conclusion or statement very quickly and efficiently.
Overall design is bright and fresh. Unexpected for a research survey company. But has interesting little animation to present the info in a creative and clear way visually. They did not use boring visuals such as normal graphs and tables.
http://www.aisaexpress.com
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